Ted Nelson
Mechanica
CEO

Prior to launching Mechanica, Ted spent eight years as the Managing Partner, Brand Strategy Director at Mullen, the nation’s 19th largest integrated communications firm. Ted’s specific responsibilities at Mullen included building and managing an award winning brand strategy and customer analytics group, which contributed to the brand development and customer acquisition and retention strategies of brands as varied as General Motors, Oracle, Dell, SAP, Disney, Sony, Coca-Cola, Nextel, Lending Tree, Monster.com, Genuity, and Kronos. Prior to joining Mullen, Ted honed his skills while working at Chiat/Day on both coasts, with strategic responsibilities for a diverse set of clients including Reebok, Intel, Dell, and Nynex. Following Chiat/Day, he launched the brand strategy discipline within Anderson & Lembke, then the world’s largest business-to-business specialist agency with offices in Europe, the U.S. and Asia. Ted is a five-time EFFIE award recipient for communications effectiveness, he served for a number of years on the national brand planning board and was awarded an EPIC award honoring culture changers.

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Diane Hessan, President & CEO - Communispace
According to Advertising Age Communispace is one of the fastest growing marketing and technology companies in the country, with a Blue Chip client list that would make a Madison Avenue giant jealous. A pioneer in creating online communities to help marketers deeply engage customers, Diane helped found Communispace in 1999 and hasn't looked back.