Alan Hoffman
Bentley University
Professor of Management 

Professor, Management MBA Advisory Board Member, New England College of Business Visiting Professor, Rotterdam School of Mgt., Erasmus University, The Netherlands DBA, Indiana University-Bloomington, 1982 MBA, Indiana University-Bloomington, 1978 BA, Univ of Massachusetts-Amherst, 1976 Major areas of interest include strategic management, global competition, investment strategy and technology. Co-author of The Strategic Management Casebook and Skill Builder textbook. Publications have appeared in the Academy of Management Journal, Human Relations, the Journal of Business Ethics, the Journal of Business Research, and Business Horizons. He has authored more than twenty strategic management cases including: The Boston YWCA, Ryka, Inc., Liz Claiborne, Ben & Jerry's, Cognex, Cisco Systems, Sun Micosystems, Palm, Handspring, Ebay, AOL/Time Warner and Apple Computer, Whole Foods Market, Wynn Resorts, Tivo, TomTom, Intuitive Surgical, Best Buy, Nii Holdings and iRobot. Visiting Professor, OneMBA Program, Rotterdam School of Management, Erasmus University, The Netherlands. Previously taught at the University of Connecticut at Storrs. MBA Advisory Board Member, New England College of Business and Finance. Recipient of the 2004 Bentley College Teaching Innovation award for MG755: The Organizational Life Cycle - The Boston Beer Company Brewers of Samuel Adams Lager Beer.

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